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- Developed by us, here at the Lab, with support from Bauer, OK Tire, the Province of Nova Scotia & Hockey Nova Scotia, Open Ice is a game-changing innovation
Developed by us, here at the Lab, with support from Bauer, OK Tire, the Province of Nova Scotia & Hockey Nova Scotia, Open Ice is a game-changing innovation
Here’s a quick look at what this milestone means, how Open Ice works, who’s involved, and what’s next as we bring more rinks online.
The Hockey Tournament Resource
October 09, 2025
In partnership with
Here’s a quick look at what this milestone means, how Open Ice works, who’s involved, and what’s next as we bring more rinks online.
Smarter Marketing Starts Here
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Our free ebook, Unlocking Incrementality: A Guide for Marketing Success, shows you how to measure what really moves the needle—so you can stop guessing and start scaling.
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The difference between attribution and true incrementality
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Case studies from top brands already seeing outsized ROI
Don’t just run campaigns. Run campaigns that count.
Here’s a quick look at what this milestone means, how Open Ice works, who’s involved, and what’s next as we bring more rinks online.
Optimize ice time
See who’s using the ice (by age, gender, & sport)
Identify where demand is greatest
With more than 31 ice surfaces already connected, communities now have unprecedented insight to optimize ice time and create new opportunities for players of all ages and backgrounds.
Developed by us, here at the Lab, with support from Bauer, OK Tire, the Province of Nova Scotia & Hockey Nova Scotia, Open Ice is a game-changing innovation designed to grow the game for the next generation. The NHL/NHLPA Industry Growth Fund has been a key strategic partner in the initiative, as has Hockey Canada, which has provided access to critical participation data.
Learn more and follow the journey here: Open Ice | Future of Hockey Lab
Thank you for being part of this movement to make Hockey better for everyone.
— The FHL Team
USA Hockey is seeking associations and rinks to host events in an effort to increase awareness of female Hockey. This is an opportunity to celebrate current players and increase participation in women's Hockey.
Organizations are encouraged to host events throughout October, while celebrating World Girls’ Ice Hockey Weekend on:
October 17-19, 2025 IIHF Girls Hockey Weekend
There are various ways host sites can participate, and we encourage you to do so in person and/or virtually.
For ideas on how to celebrate, visit our Girls Hockey Weekend page.
Please enter your event date and event type, and provide us with all details.
If you are hosting a Girls Try Hockey for Free event, you do not need to register it here; you can sign up at Try Hockey for Free.com
If available, USA Hockey will be sending you materials to help celebrate the 2025 Girls Hockey Weekend.
Looking to Attend a Girls’ Hockey Weekend Event? Contact your local youth Hockey association or email [email protected] for a list of October Girls Hockey events!
USE the QR CODE to get more information and to purchase
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